Ryan Hurd

Experience

Sweetwater Sound

Software Engineer • May 2021 – Aug 2025

Fort Wayne, IN

Sole developer of Avalara's Exemption Certificate Management System, saving the tax team 160+ hours of manual validation per month, and integrated PayPal's Braintree system into the CRM to help launch Gear Exchange, which generated over $1M in sales within months. Also built a dynamic Price Management Platform that drove $4M in revenue in under a month, alongside daily-use internal tools across departments.

What I worked on

  • • Sole developer on the implementation of Avalara's Exemption Certificate Management System (ECMS), saving the tax team the equivalent of 160+ hours of validating exemption certificates per month.
  • • Integrated PayPal's GraphQL-based Braintree system into the CRM to help launch Gear Exchange, which saw over $1M in sales between users within its first few months.
  • • Built and deployed a Price Management Platform used by merchandising to adjust pricing dynamically, resulting in $4M in increased revenue in under a month.
  • • Provided a Turkey Handout application for Sweetwater's Thanksgiving giveaway within 72 hours, allowing the campus events team to hand out turkeys and gift cards to 2,500 employees.
  • • Contributed to internal software development by designing scalable features, debugging production issues, and delivering tools used daily across multiple departments.

Projects

4D SQL Engine Restrictions

Restricted non-senior engineers from running expensive SQL keywords like HAVING and WITH that were taxing the system.

Beverage Kiosks

Beverage Kiosks

Rewrote the shared beverage kiosk application, including testing its Stripe payment integration, to improve consistency and maintainability across multiple kiosk locations.

Consumer Audio

Consumer Audio

Reworked the round-robin assignment flow for less specialized audio equipment sales to reduce sales engineer workload and increase throughput.

Contacts Database

Built and maintained a centralized contacts database.

Crescendo Cafe Kiosk

Crescendo Cafe Kiosk

Rebuilt the cafe management system with Retool, including programming, testing, and maintaining its Stripe payment integration, to improve usability, performance, and long-term maintainability.

Distribution Center Cookout Giveaway

Distribution Center Cookout Giveaway

Built a badge-based raffle application for the Sweetwater Distribution Center to manage employee prizes and winners at a cookout event.

End of Day Notes

End of Day Notes

Created a shared handoff application for the Guitar Gallery to centralize daily notes and improve shift transitions.

Gear Exchange - Braintree Implementation

Gear Exchange - Braintree Implementation

Integrated PayPal's Braintree payment processing into Gear Exchange, enabling secure transactions and helping bring the platform to life. Gear Exchange saw over $1M in sales within its first few months.

Gitlab Permissions Lookup

Gitlab Permissions Lookup

Created a tool that uses the GitLab REST API to surface repository ownership and maintainers for support teams.

In-House Credit Freezing/Thawing

In-House Credit Freezing/Thawing

Modified the logic related to freezing and thawing credits to comply with Indiana state law and improve financial accuracy.

Inventory Variances

Inventory Variances

Built an app to help the Music Store track inventory variances and maintain stock more effectively.

Mentor Management Application

Mentor Management Application

Built with the Orbital class team, this app helped mentees select mentors over a set period to support learning and skill-building.

Mentoring and Training

Trained engineers new to 4D, including an electrical engineer without a CS background and a senior engineer transitioning from another team, plus ongoing mentoring in code reviews and meetings.

Personalized Tile Promotions

Personalized Tile Promotions

Rewrote the Personalized Tile Promotions application to show targeted promotions based on browsing history.

Press Release Management

Let staff post and maintain press releases, including images, directly to the Sweetwater website.

Price Management Platform

Price Management Platform

Built a pricing-tracking tool for the merchandising team that helped sharpen competitor pricing insight, driving $4M in increased revenue in under a month.

Search Miner

Search Miner

Developed a tool to help the SEO engineer analyze Sweetwater.com search results and improve website health and performance.

Tax Exemption Certification Management System (ECMS)

Tax Exemption Certification Management System (ECMS)

Sole developer on implementing Avalara's Exemption Certificate Management System, saving the tax team the equivalent of 160+ hours of validating certificates per month.

Turkey Handout Application

Turkey Handout Application

Delivered a Thanksgiving turkey/gift card handout tool within 72 hours, letting the campus events team serve 2,500 employees.

Wavelengths Salon & Spa Kiosk

Wavelengths Salon & Spa Kiosk

Provided support and maintenance for the Wavelengths Salon and Spa internal platform, including testing its Stripe payment integration, with a focus on usability and bug fixes.

Web Text Editor

Attempted a WYSIWYG-style editor for the web team to update product text and images directly. Record-locking limitations in Retool, and the lack of true drag-and-drop, ultimately kept it from shipping even after getting close.